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The Business Transformation—Augmented Reality: Key Trends to Note

Today’s fast-paced business environment has made it absolutely essential for firms to stay ahead, and the technology making waves to transform a variety of industries is augmented reality (AR). Blending digital components in the real world, AR is redefining how companies engage customers, team train, and improve operations. Here are a few top applications of augmented reality that are making an impact in the business realm today.

IKEA Place: Visualize Your Ideal Space Before You Buy

The IKEA Place application is a fresh concept in the domain of home furnishing applications. This app uses AR technology to visualize the fit of IKEA products in homes. The customer will only need the camera of their device to visualize furniture in their space in different colors and textures, which will increase the level of satisfaction with the shopping experience while minimizing returns for the company and the customer.

Google Lens: Just Take a Snap!

Google Lens is an AR-enhanced image search tool used to visually discover information about some objects and the surroundings around them with the help of their smartphone camera. It simplifies processes and makes customer interaction easier for businesses. For example, a customer can take their smartphone and point it at the product while Google Lens gives them details, reviews, and buying options. This application enhances the customer journey by streamlining access to critical information.

Porsche AR Experience: Feel the Thrill Before the Ride!

Porche has gotten on board with AR by creating an exciting experience for prospective buyers. Their AR app allows consumers to see cars in 3D from their very smartphones and learn about the features. Be it checking out the sleek curves or understanding the engine specs, this immersive experience aligns interests and facilitates purchase with a firsthand view of what a potential customer may be looking for in his or her dream car.

L'Oreal Virtual Makeup App:Find your perfect shade without any mess!

L’Oreal has created a virtual makeup app that empowers beauty lovers around the world with powers of augmented reality. Think about users applying makeup products literally to their faces in real-time via their device’s camera. This not only saves time; it also gets customers interested and builds brand loyalty. By allowing potential customers to experiment with different looks from the comfort of their own homes, L’Oreal adds tremendous value to the shopping experience.

Revolutionizing Remote Support and Training for Microsoft Dynamics 365

Microsoft Dynamics 365 Remote Assist [has] married augmented reality with real-time communication so that on-site employees can receive guidance from remote experts while carrying out sophisticated tasks. This application enables businesses to cut travel costs while making sure their personnel are always on point. It is beginning to prove invaluable in these remote support applications for new hire training or troubleshooting problems that seem relatively basic.

Snapchat Ads: Engage Customers Creatively!

Snapchat has positioned itself to lead AR advertising. By incorporating interactive lenses and filters, brands create immersive experiences that resonate with their younger audiences. When brands incorporate AR within their marketing strategy, they are creating an engaging way of connecting with audiences and also indirectly increasing brand awareness. Such advertising is a very exciting proposition for brands to grab the attention of their audiences in a very crowded space.

TrainingSim: Revolutionizing Employee Training

TrainingSim makes use of AR technology to build realistic training practices for employees across different sectors. The application provides safe simulations for employees in industry, be that health care or manufacturing, to practice their competencies. The augmented visual appeal and interactivity will allow an organization to help their workers absorb and prepare better for real-life operations.

Outcome

AR is probably one of those kinds of technology that is creating a dent in the bigger picture of doing business. It adds a lot of ease in handling customer’s experiences and internal processes alike. The facets of AR still seem to be endless and very rapidly growing. Being one of those few businesses to quickly leverage such emerging technologies may allow a business to evolve into the future of interest and efficiency.
It is clear that in the future, the companies that adopt AR now will shepherd the way forward.

Are you ready for the future?

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